Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd. has unveiled its 435E Backhoe Loader (BHL) at EXCON in Bengaluru. The company is a joint venture between India based Ashok Leyland and U.S. based John Deere.
John Deere is one of the largest manufacturers of agricultural machinery in the world and is located near Pune where it manufactures its 5000 Series agricultural tractors.
This joint venture already has a backhoe loader in the market – the 435 BHL. The new 435E BHL is claimed to be more efficient and offers reduction in cost of operations and delivers savings up to 20% of the EMI value to the customer. The ‘E’ in the 435E stands for efficiency.
Speaking at the launch function at EXCON, Dr. V. Sumantran, Chairman, Ashok Leyland John said that the new ‘435E’ BHL will join its sibling – the 435 BHL. And with both the products together Leyland Deere cover both the spectrums – performance with the 435 and efficiency with the 435E.
The 435E BHL is backed by after-sales support, rapid response mobile service vans and a dedicated call centre. Leyland Deere also claim that their service engineer to machine ratio of 1:8 will help their customers to field and keep the machines operational productively.
Mr. P. Ravishankar, CEO, was also present at the venue and underlined the fact that their innovative and strong C.A.R.E service will help their joint venture to increase their customer ROI (Returns on Investment).
Initially, when John Deere started out in India in 1999, their Indian partner was Larsen & Toubro Limited (L&T).
– by Sufi
