Bridgestone, one of the world’s leading tyre and rubber company, has launched a new range of eco-friendly tyres called Ecopia. This range includes Ecopia EP 150 and Ecopia EP 850. Engineered with a combination of light and strong materials, the company claims that these new tyres are more fuel efficient as compared to standard tyres and also help reduce carbon emissions. The Ecopia tyres will be manufactured in India at their Pune and Indore plant.

Bridgestone did not reveal the exact prices for these tyres but informed us that the Ecopia range will not be priced at a premium and will attract an almost similar price range as its standard version. Utilising unique compound mixtures, the EP 150 and EP 850 use cutting edge technology for tread design, to create a balance between fuel efficiency and performance thanks to its low rolling resistance. At the same time, due precautions have been taken to keep safety as well as durability paramount.

Bridgestone Ecopia tyres 2

Here’s what Mr Kazuhiko Mimura, Managing Director, Bridgestone India Pvt Ltd, had to say on the occasion:

“Bridgestone’s Environmental Mission Statement of ‘To help ensure a healthy environment for current and future generations’ is the driving force behind our launch of Ecopia in India. Through Ecopia’s fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel-savings. Apart from increased fuel-efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance.”

Bridgestone Ecopia tyres

The Ecopia EP 150 has been targeted towards hatchbacks, sedans and small utility vehicles and the company claims an increase in fuel economy by as much as 7 per cent. The figure for EP 850, which is meant for SUVs, becomes even higher at 10 percent!

The company also plans to expand the Ecopia range to commercial vehicles in the future. Bridgestone also revealed that they have plans to enter the two-wheeler market as well in the country.


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