It is not a secret that Fiat India is not doing very well, and one of the main reasons behind its failure is shoddy after sales service apart from the lacklustrous interest in the country.
They have recently woken up from slumber and are trying to make up for all what has been lost. Manufacturers are working extra hard to maintain a warm relationship with the customers, and regular check-up camps do earn them a lot of brownie points. Fiat had recently set up a free three day monsoon check-up camp at its authorised dealerships across India from June 13 to June 15, 2014.
Fiat used this opportunity to reach out to its customer base and prove its commitment to the Indian market. This is not the first time Fiat is organising such camps and the positive response to earlier camps has inspired the Italian manufacturer to do it again, keeping in mind of the changing weather conditions in India. The camp was organised in 89 cities across the length and breadth of the country and had 107 touch points.
Fiat exclusive dealership executives contacted customers via SMS and E-mail about the camp. The cars were made to go through an extensive 60 point check-up in lines with their global after sales standard. It included a general cleaning of the car, a wide-ranging check-up of wipers, head lamps, tail lamps, fog lamps, rain sensors, brake pads and disks. Fiat also offered a healthy 20 per cent discount on labour and 10 per cent on the spare parts used during the entire process.
Fiat has decided to increase its existing dealership network to 150 by the end of the calendar year 2014. With the new Punto coming soon, as well as the Avventura, these new dealerships will help in increasing its reach to more and more prospective customers.
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