Hyundai, the country’s second largest car manufacturer in terms of sales, is celebrating its 20th anniversary in India. The South Korean giant entered nascent Indian car industry on May 6, 1996 when the foundation stone for its first factory in the country was laid. Operations began in September 1998 by commissioning its first integrated car manufacturing plant outside Korea in Sriperumbudur near Chennai.
To commemorate the occasion they have also introduced a special edition of the Xcent, which gets new body graphics, boot lid spoiler, rear chrome garnish with chrome on front radiator. Available only on the S variant of the car in both petrol and diesel, interiors get red and black coloured seats with a 6.2 inch audio-video system. Exterior colour options are limited to white and sleek silver.
Here are the respective prices of the new Special Edition Xcent
- Petrol (solid colour): Rs 6,25,344
- Petrol (metallic colour): Rs 6,29,026
- Diesel (solid colour): Rs 7,17,876
- Diesel (metallic colour): Rs 7,21,607
*all prices ex-showroom, Delhi
While it is not wrong to say that the Maruti 800 was the true people’s car for Indians, the Hyundai Santro was one product which actually helped the industry become what it is today. This iconic tall boy product boasts to be the first car in India to be based on MPFI tech, when its competitors were still trying to rule with age old carburettors.
Here’s what Mr YK Koo, MD and CEO, Hyundai India had to say on the occasion:
“This is a very important milestone for us. 20 years ago we only had a dream of transforming the Indian auto industry by introducing contemporary products and today that dream has come true. We were also the first proponents of ‘Make in India’ and showcasing India’s manufacturing prowess to the world.”
The company also wants to attain ‘market leadership position in the Indian automobile market’ by ‘becoming the most beloved and trusted auto brand in India’.
The manufacturer also confirmed that they will be launching two new products every year to expand its footprint in the country. Hyundai in the financial year 2015-16 sold 4,84,324 units which is a growth of 15.1 per cent over the last fiscal’s performance.