Isuzu Motors has inaugurated their new manufacturing facility in India at Sri City Andhra Pradesh. Rolling out from the facility was the first ever D-Max V-Cross, the adventure utility vehicle showcased by the Japanese brand at the Auto Expo in February. Gracing the occasion were Mr Chandrababu Naidu, Chief Minister, Andhra Pradesh and Mr. Masanori Katayama, President, Isuzu Motors Limited, Japan.

Spread over an area of 107 acres the new facility has a production capacity of 50,000 units which can be increased up to 1.2 lakh units in the future. Following Isuzu’s global manufacturing standards and management processes, the plant will be focusing on safety, quality and the brand’s commitment to the environment.

Isuzu Sri City 2

Here’s what Mr Katayama had to say on the occasion:

“We are very happy to start our local manufacturing operations in India. India is one of the biggest automobile markets and also one of the fastest growing economies in the world. India is a key part of Isuzu Motors’ global growth strategy. This new plant in India will not only cater to the requirements of the growing Indian market, but in future it will also serve as a key manufacturing hub for ISUZU’s global operations.”

Isuzu D-Max V-Cross Pick-up Black side

The company will be manufacturing the new generation D-Max pick ups at the Sri City facility with up to 70 per cent localisation to begin with. This will be increased with time. The D-Max V-Cross as well as the Crew Cab will also be manufactured in this facility. These will be available in multiple models and variants and will cater to a wide range of customer segments. This also means that the official launch of V-Cross is closer than what we may have initially thought…


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