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In the latest J.D. Power and Associates 2012 Automotive Performance Execution and Layout (APEAL) Study, Jaguar ranks second industry wide among nameplates when it comes to vehicle appeal. Range Rover has been ranked as the most appealing in the Entry Premium Crossover SUV segment.

Jaguar Logo

This has been the second time in a row, Jaguar has outperformed 34 measured brands in the industry as their Jaguar XJ was the second highest large premium car scoring 901 points, one of the only three models which scored over 900 points. Here is a brief of the awards.

  • Range Rover Evoque ranked Highest Entry Premium Crossover SUV
  • Jaguar 2nd highest scoring brand in industry-wide survey
  • Jaguar XJ is second in the large premium car segment
  • Study Measures automotive performance, execution and layout

President of Jaguar Land Rover North America Andy Goss said, “The J.D. Power and Associates APEAL study simply indicates how much your customers like their vehicles’ design, performance and features, and clearly our customers are quite smitten“. He added, “Jaguar Land Rover is dedicated, as a premium automotive company, to providing the customers of both our brands with quality vehicles that deliver extraordinary performance, innovative technology, and desirable styling.

The J.D. Power and Associates APEAL study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. The study’s unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product development.

The 2012 APEAL study is based on responses gathered between February 2012 and May 2012 from more than 74,000 purchasers and lessees of new 2012 model-year cars and trucks who were surveyed after the first 90 days of ownership.


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