Having seen enough of the 3rd spot, Mercedes wants to move up the ladder and sooner than what we think. And to tackle the competition it doesn’t want to play the price war or lower-variant game.
Instead the ace car maker plans to launch newer, fresher and more exciting products to its Indian lineup to make people notice.
The immediate product is the sports tourer B-Class which it would unveil tomorrow and launch it sometime very soon. The next big launch would come in the form of their smallest and cheapest A-Class series of hatchbacks. Just yesterday we have published that Mercedes has officially announced a compact SUV based on the A-Class platform.
Further, Mercedes plans to bring in the GLC Compact SUV in 2014 which would compete with the BMW X1 and Audi Q3. The next product in the radar is the GLK Compact crossover which would lock horns with BMW X5 in 2015.
“These models form part of our new-generation compact series and will help us complete our product portfolio in India” ,”We will not do a hara-kiri for numbers. Price war or selling cheaper variants has never been our strategy and we will not do it” Debashis Mitra, Director of Sales and Marketing said. Mercedes is also moving towards tier 2 and tier 3 cities to push its sales.
Mercedes A-Class is expected to be company’s cheapest car in India as well. A-Class has been recently launched in Britain and Germany. Check out the picture galleries of A-Class we have published earlier.
- Mercedes Hatch A-Class Galley: 60 New Pictures
- Mercedes New A-Class Hatch Picture Gallery: 24 Interior & Exterior Pics
- Video: Mercedes A-Class Interiors Explained by Designer Jan Kaul
Source: Economic Times