Well, blow me down! That was my initial reaction on reading about Tata Nano being termed “Most Attractive Brand and Most Trusted Brand in the Hatchback category”; that according to “The Brand Trust Report, India Study – 2013” carried out by Trust Research Advisory (TRA).
And here I was thinking that most of us Indians would rather hate to be seen in the cheap-tagged car! Something must have changed while I was out for coffee. TRA says a lot has!
According to them 1,100 most trusted brands were chosen from 211 categories and from among the 19,000 unique brands generated in the study, good old little Nano was ranked as No. 1 in the hatchback category. The study accords that the new makeover the Nano has got and the aggressive advertisement and communication strategy has done its job of making the Nano desirable to our capricious, hip youngsters.
If that is so, it should definitely increase the real estate price in and around Sanand.
An understandably elated Tata Motors has shot us this bit of news and they, it seems, have every reason to pat their backs.
TRA (formerly Trust Research Advisory) is a part of Comniscient Group engaged in analyzing and measuring “Brand Trust and Brand Attractiveness” to help companies spend efficiently on brand recognition. They also own global copyrights for their “Brand Trust and Brand Attractiveness” matrix.
Recognition apart, if indeed the makeover and the “strong go-to-market strategy” have had any real effect on sales numbers would now be watched more closely by Tata and its competitors. We intend to do the same.
Also Read: FINALLY! Tata Nano With Power Steering Launch Next Month in January 2014!
Hey MB why r u bashing nano so much. Only the hypocrats and those who never used it would say bad words about nano. It is a good product at its retail price and about reliability , better than many other expensive cars when we consider the service costs. Gallardos, Audi r8s many i20s and even VW ventos cought fire, but nobody has any problem and the nano made news when there was a mishap….and about the survey, can anyone justify JD POWER, just check their history at least in india from 1997….
Well said, Subin – my Nano has completed 13000 kms in 2 years, and never had so much as a hiccup.
Looks like Trust Research Advisory (TRA) and both of you are paid PR agents of Tata Nano team….I test driven this buggy and felt ashamed with the response of the so called buggy….the report of TRA and you comments are rotten! It’s high tome tata motors shall kill that brand and buggy…