Nissan has taken another step towards its long-term growth plans in the country and inaugurated 200th dealership in India. The 200th retail outlet, Ritu Nissan, was inaugurated recently in the heart of the financial capital. This new showroom will be functioning not just as a Nissan sales and service centre but will also back up as a centre for their low cost brand Datsun.
The company aims to open 30 quality focused retail dealerships and service centres in India by the end of the financial year 2016. This fiscal they have so far already opened 18 new outlets with the last two months seeing new dealerships in the cities of Trichy, Tirupati, Sikar and Nasik.
Here’s what Mr Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd have to say on the occasion:
“At Nissan India, we are proud to reach this significant milestone in such a short period of time. Establishing 200 outlets in a span of just five years not only makes our network one of the fastest growing in India, but puts us well on track to achieve our target of setting up 300 dealerships across the country by the end of fiscal year 2016. This expansion further strengthens Nissan’s commitment to its customers by bringing its world class products closer to its ever increasing consumer base.”
The company has been focusing a lot of energy in developing a bond with their customers. The focus on customer experience has also helped them emerge in the third position in the recent JD Power Asia Power Asia Pacific – India Sales Satisfaction this year.
The Andheri showroom is the Japanese manufacturer’s fourth outlet in Mumbai with dealerships already operational in Thane, Bhiwandi and Bhandup.