So, Mercedes has finalized that they will want to snatch the numero uno position in the luxury market in India, which they earlier held. They have planned an aggressive product onslaught for our market which will include a mix of everything.
After launching the big luxurious GL Class on 16th of this month at a price of 77 Lakh, Mercedes will explore the bottom luxury segment in India, in fact create one! The current cheapest Mercedes you can buy is the B-Class Sports MPV. But from 30th May it will have a smaller sibling.
Yes, Mercedes has sent media invites announcing that they will launch the A-Class on 30th May. The launch is going to take place in Mumbai and the car has already been making waves across the nation. According to expectations, A-Class will be the most affordable luxury brand you will be able to buy.
A-Class will create a new segment of luxury hatchbacks where it will enjoy the first mover advantage till BMW launches its 1-Series sometime around September this year (More Details). Mercedes says, “The new A-Class is an endeavor from Mercedes-Benz to create a new “Compact Luxury” segment and embodies Mercedes-Benz’s new design language epitomizing the ‘Pulse of the New Generation’.”
Pricing and all other details will be unveiled then and we will be covering the event for all of our readers. Keep tuned!
Also Read: Mercedes Draws First Blood: A-Class – Quick First Look