According to the annual BrandZ Top 100 global survey conducted by market research company Millward Brown, BMW has overtaken Toyota as the most valued global automotive brand at a brand value of $24.6 billion.
The erstwhile leader, Japanese major, which suffered due to natural disasters, stood second at $21.8 billion. The German luxury car maker, Mercedes rose and stood at the 3rd place with a value of $16.1 billion.
In the overall ratings, Apple topped the charts followed by technology giants IBM and Google at values of $182.9 billion, $115.9 billion and $107.8 billion respectively.
Here is the list of all the 10 top values automotive brands for this year according to the survey.
- BMW : $24.6
- Toyota : $21.8
- Mercedes : $16.1
- Honda: $12.7
- Nissan : $9.9
- Volkswagen: $8.5
- Ford: $7.0
- Audi : $4.7
- Hyundai : $3.6
- Lexus : $3.4
* All values in billions
Source: MillwardBrown.com
