Swedish car maker Volvo has decided to give Indian luxury car market a serious shot. A couple of days back the company officially announced roping in of Golfer Jeev Milkha Singh as its brand ambassador in India.
Volvo
Volvo Cars Appoint Golfer Jeev Milkha Singh as Brand Ambassador
Volvo wants to play aggressively in the Indian market and this is shown by the steps they are taking here. Yesterday, the Swedish manufacturer conducted an event in Delhi, where they announced
Volvo Goes Offensive; To Announce Brand Ambassador on 8 April
Volvo has all plans to go on an offensive in the Indian luxury car market. The Swedish manufacturer is planning to enter the volume segment.
Volvo Targets China For a Shot at World’s Number One Truck Maker Slot
Daimler is the world’s largest truck manufacturer as of now. Many major players in the luxury car segment have a subsidiary division which brings them not only brand loyalty,
SPOTTED: BMW X1’s Rival Volvo V40 Cross Country Reaches Dealerships; Launch Very Near
About a month back we discussed about Volvo’s future plans for India, where it was also confirmed that the Swedish manufacturer will launch their most affordable Volvo V40 Cross Country here.