As a fast growing market Indonesia will get to experience one of India’s top players in passenger vehicles – Tata Motors. Tata motors is expanding its global footprint recently and made its foray in Australia recently.
Tata Motors Distribusi Indonesia (TMDI) a wholly owned subsidiary of Tata Motors in Indonesia will begin its journey with three new passenger vehicles :-
- Tata Aria seven crossover
- Tata Vista Hatchback
- Tata Safari Storme SUV
The 1400cc Tata Vista GZX hatchback will be offered as a stylish, durable and efficient performer suited for the urban population, while being fuel efficient too.
To target the MPV dominated market of Indonesia the Tata Aria Pure 4×2 2.2L MT will be offered. Aria has been a huge debacle for Tata in India, however Tata obviously expects the crossover to do good in Indonesia!
Alongside Tata Aria and Vista is the launch of the tough Tata Safari Storme EX with the same 2.2L diesel engine. Tata also revealed that there will be more products coming to the Indonesian market soon.
Tata has already launched 5 dealerships in Indonesia which will cater to all the 3S – Sales, Service and Spare Parts. Tata also plans to add 4 new centers to this tally by December and have intents to take the total tally to 15 dealerships by the end of this financial year ie March 2014.
Apart from these, Tata will also be setting up around 40 additional workshops by March’14 which will offer customers service almost at their door steps.
A flagship 24×1 parts program was also launched alongside through which TMDI is committing for supply parts within 24 hours and in case of failure the customer is entitled to get the part free of cost. This scheme will highlight Tata’s commitment to provide fuss free and satisfactory ownership experience to its customers.
Tata Indonesia Products Price
- It is the regular Aria that has been launched in Indonesia (and not the refreshed model). On Road price in Jakarta is 249,9 Juta which equates to approximately 13.8 Lakhs INR.
- Only the 1.4L Safire petrol engine is being offered on the Vista which produces 90PS and 116Nm and comes mated to a 5-speed gearbox. Vista is priced at 129,9 Juta on-road Jakarta which is approximately 7.17 Lakh INR.
- Safari Storme is the flagship model which will retail for 279,9 Juta on-road in Jakarta which is equal to 15.45 Lakh INR.
Also Read: Tata Fights Back; List of Upcoming Products & Project ‘X4′
– by Saravana Priyan
