Tata Motors announced its entry into the Philippines market at the Manila International Auto Show (MIAS), both in the passenger cars and commercial vehicles segment. The first models which Tata intends to sell in Philippines are:
- Tata Manza
- Tata Indica Vista
- Tata Indigo
- Tata Indica
- Tata Xenon
- Tata Ace
- Tata Super Ace
This expansion to Philippines is a part of Tata’s Horizonext philosophy and so the Bolt and the Zest should also make their way there, after they are launched in our markets.
Tata Motors has appointed Pilipinas Taj Auto group Inc. as its distributor in Philippines. Tata believes that with the help of the extensive network of their distributor and Tata’s global expertise and exciting products, the customers will make this venture a success.
Apart from Philippines, Tata Motors now has its presence in various countries in Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. The ASEAN region is the core focus point for the company with presence in Thailand, Indonesia, Malaysia and Myanmar. Tata Motors, which began its international journey in 1961, is the world’s fifth largest truck manufacturer and the fourth largest bus manufacturer.
Pune based Tata is not really having an easy run in its domestic market but has high hopes pinned onto its Horizonext philosophy, by which it intends to provide a great customer experience, right from purchasing the vehicle to a technologically profound after sales service.
Tata also hopes that the Ace, the sub 1 ton carrier, which saw great success in the domestic market along with the Super Ace, the 1 ton truck, with its contemporary looks should be able to win the hearts of the people in Philippines as well. The Tata Xenon which has seen limited success in India might just be a volume mover in a country like the Philippines.
Related Reading: Muscular Xenon Tuff Truck Showcased at BIC: First Look Preview [35 Pic Mega Gallery]
