Though the determined and promising Fiat we saw back in December 2012 has toned down a lot, they still are planning to keep afloat by increasing the total market coverage significantly.
Within this year, they plan to launch 3 new products to take the total tally of offerings to five, in turn taking the total market coverage to 45 percent from the current 22 they play in.
Not that it was unknown till this point, but Fiat officially showcased the following slide at the launch of new Linea facelift in India.
It lists the following products – new and upcoming:
- Linea Classic
- Fiat Avventura
- 2014 Linea Facelift
- Abarth 500
- Covered Model
Linea Classic is nothing but a stripped down version of the same Linea that was sold until now. It plays in the entry level C segment. 2014 Linea has been launched very recently in the market (without the promised 1.6L MJD) and plays in the premium C Segment (More Details).
Apart from that, the company intends to venture into the crossover segment with their Avventura which was unveiled at the Auto Expo. Avventura is also on the roads testing, as spotted by MotorBash exclusively. Avventura will be pitted against the crossover hatchbacks like Cross Polo and the upcoming Etios Cross. The fourth model – Abarth 500 is from Fiat’s performance brand and will go against BMW’s Minis.
If you have still not guessed it, the covered model pictured here is the upcoming Punto facelift which is also under tests in India. It will come with a few features from Avventura and interiors borrowed from New Linea. Needless to say, it will replace the current Punto and slug it out in the B2 hatchback segment in India.
So, with this arsenal of five, Fiat intends to fight it out against the existing players in the market and take their market share to something respectable. To achieve this, they are also expanding their sales and service outlets aggressively.
Expected Launch Time Frame
While the 2014 Linea has just been launched, the next car expected from them is the Punto facelift, sometime towards the middle of this year. It will be followed by Avventura and Abarth 500 towards the second half of 2014. We assume Fiat is intelligent enough to consider launching all their products before the festive season to get a heady start.
We believe the product portfolio is decent and can take up the challenge of pulling Fiat up off the shambles it currently finds itself in.