Mahindra & Mahindra announced its sales numbers for March 2014 as well as the complete Financial year 2013-14. And what we see doesn’t seem to be a very pleasing sight.
Almost all the major numbers are in red signifying decrease in sales. Here is quick look at individual sales
March 2014 Sales:
- Passenger Cars: 23,433 units
- 4-Wheeler Commercial vehicles: 17,649 units
- 3-Wheelers: 6305 units
- Trucks & Buses: 1103 units
- Exports: 3146 Units
Barring exports, the domestic sales total to 48,490 units which is 1% lesser than 49,225 units the company sold last March.
If we take a look at the overall sales figures for the financial year 2013-14, Mahindra managed to sell 4,77,517 total domestic units against 5,30,915 it did last year signalling a 10 percent decline in sales. Including exports, Mahindra ended the financial year 2013-14 by selling 5,07,176 units as compared to 5,63,373 in the financial year 2012-13.
Pravin Shah, Chief Executive Automotive said that the company did see an increase in enquiry after the reduction in excise duties but this has not led to any major increase in sales. The company officials hope that sales will see a major surge once the country gets over with the general election.
Sales should get a further boost once Mahindra comes out with its new compact SUVs codenamed as S101 and S102 which are believed to have been strongly influenced by the SIV1 concept by SsangYong. However, both of them are not expected to be launched anytime soon in the market.
What will be launched soon though is the facelifted Scorpio, and Mahindra is also working with their South Korean partner SsangYong on newer platforms in the utility vehicles segment.
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