After Audi, BMW Opens Largest Dealership in Faridabad

Just a few days back we shared this news of Audi India opening up Gujarat’s largest showroom in Ahmedabad. Here are the competitors, BMW India sharing similar news.

BMW inaugurated its largest dealership at Mathura Road, Faridabad which is called as Deutsche Motoren Faridabad.

All the three German car makers are racing bumper to bumper to acquire the top spot in Indian luxury car market. Presently, BMW happens to be the No. 1 luxury car maker in India, very closely followed by Audi. Expansion of dealerships is one of the important factors which helped Audi rake in close with other biggies.

So, this dealership at Faridabad is a result of one of BMW India’s effort to keep up with the market trend. This 1,300 sq. feet state-of-the-art dealership houses facilities like:

• A premium showroom with capacity of displaying 13 cars at a time, for sales and business systems
• An advanced full-fledged workshop with 92 Bays and a capacity to service up to 350 cars a day, for a complete after sales service back-up and spare parts.
• The Reception at the Car (RATC) and Urban Street Display concept aresignature BMW layout with a consultation lounge, sales and after sales desk close tothe display area.

These kinds of design layouts are found only in premium dealerships and are not many in numbers.

Mr. Philipp Von Sahr, President, BMW Group India said: “Five years ago, BMW changed the face of Indian luxury car segment with introduction of world-class premium dealerships that presented an unparalleled experience to the  premium clientele. Today, with the launch of Deutsche Motoren Faridabad, BMW India is proud to set yet another benchmark in luxury car retail in India. Due to its vast capacity and meticulous BMW processes, Deutsche Motoren  Faridabad will offer supreme pre and post sales service to BMW customers.”

Mr. Yadur Kapur, Managing Director, Deutsche Motoren said: “Deutsche Motoren’s association with BMW India dates back to 2007. We believe that the foundation of this association is based on bringing extremely high standards in sales and service of premium automobiles to India. The launch of our new facility in Faridabad is a big step towards strengthening this foundation. We are very proud of the growth that we have experienced with BMW India and will always be committed to delivering the best to our premium clientele in every possible way.”

So, do we hear a similar news from Mercedes Benz India next?

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Arghya Pan