Ford India posted a pretty impressive and strong April 2014 sales figures, registering an 83 per cent increase in its cumulative year on year sales in April. The American company sold 13,297 units as compared to 7,270 units in the same month last year which includes domestic sales as well as exports.
In the domestic market, the company saw a surge of 66 percent, selling 6,651 units in April 2014 while they sold 4,003 units last year in April. The company also saw a 103 per cent of growth in exports, shipping 6,646 units in comparison to 3,267 units.
The bigger surprise from Ford was the launch of the new 2014 Endeavour facelift, which has got a few cosmetic enhancements, refreshed interiors, new front grille, bumper and redesigned headlamps cluster. With the refresh, Ford aims to pump in some air to their ageing SUV against the renewed competition which has seen the entry of new Santa Fe and a few others are in line. The new Endeavour starts at Rs 19.84 lac (ex-showroom, Delhi).
The company is about to launch the new Fiesta, which has been spied on numerous occasions, and may help Ford increase its volumes. However, the single most pricking point is their inability in reducing waiting periods for the EcoSport.