Audi Increases Prices by 3.4 to 14 Percent

The German Luxury Car manufacturer, Audi announced a hike across the range available for sale in India. The biggest setback is for the Completely Built Units which are now 13 to 14 percent dearer. For models which are produced in India itself the hike is in the range of 3.4 to 3.7 percent.



Fully Built Units: 75% Excise Duty Zone

– Audi A7 Sportback

– Audi A8 L

– Audi RS5

As these cars fall in the category where the rise is maximum ie it attracts 75% Excise from the previous 60%, proportionate hike is also maximum. After the increase of around 13-14% Audi A7 Sportback starts from Rs 66,04,000 and the Audi RS5 now starts from Rs 85,95,000.


Large Cars – 27% Excise Duty Zone 

– Audi A4

– Audi A6

– Audi Q5

With the approx 5 % increase in this category of cars, these models get dearer by 3.4 to 3.7 percent. Audi A4 now comes at Rs 30,60,000. 


Despite this hefty increase, Audi India Head, Michael Perschke seems offbeat about the company’s growth for this year. He said, “Further to the increase in excise duty and customs duty on large cars in this year’s union budget, we have re-evaluated our pricing strategy in India and have increased the prices of all products. However, we are still confident of achieving our sales target of 7500-8000 cars at the end of 2012”


Other Important Points:

  • Audi expects an increase in demand at least during the second half of this year due to interest rate relaxation by RBI and the introduction of new Q3
  • Audi registered an impressive 16.6% increase in its worldwide sales for February 2012 by selling 1,06,600 cars
  • Till February Audi has sold a massive 2,02,700 units all across the globe this year which is the first ever in the company’s history.
  • Back in India, Audi registered an impressive 33% increment in sales with the outgoing of 600cars in February 2012.
  • Audi plans to sell 8000 cars for this year over 5511 it sold last year.




Saad Khan

Editor MotorBash



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