Audi India became the first luxury car maker to have achieved the double feat of crossing sales of 10,000 units in a financial year (2013-14) as well as in a calendar year (2013).
They sold a total of 10,126 units in the financial year 2013-14 as compared to 9,350 units in the financial year 2012-13. The company reported its highest ever monthly sales, by rolling out 1,401 units in March 2014 alone. In comparison Audi had sold 1,104 units in the same month last year, thus registering a growth of 18 per cent year on year.
In the January-March 2014 quarter, Audi India registered sales of 2740 units (in comparison they had sold 2,616 units last year).
Audi began the year 2014 by launching the most powerful model yet, the RS7 Sportback. The launch of the new A3 should further strengthen its sales. The A3 has been pretty successful in the international markets and there is no reason why it shouldn’t do the same in India, when launched sometime very soon!
Audi recently opened new dealerships in Nashik, Visakhapatnam and Udaipur. The company also intends to expand its dealership network to 40 by year-end from the existing 33. The positive response and high inquiries the company got in the Delhi Motor Show boosted the management’s hopes of an equally good performance this time round also, if not better. Audi also rolled out the third edition of the multi-city Audi Q-Drive 2014 in February.
Audi AG Registers Record Sales
Globally speaking, Audi AG, delivered 1,70,450 in March 2014, giving it a 15.4 per cent increase in comparison to sales in March 2013. These figures also made March 2014 the 51st straight month with global sales growth for Audi. The company’s cumulative sales also increased by 11.7 per cent in the first quarter to around 4,12,850 units. The new A3 Cabriolet and the A3 Sportback g-tron have also started reaching the dealers in the first market.