German luxury car maker Audi has announced that it’ll pump up the production capacity at their Aurangabad facility by 50 per cent to 9,000 units annually, soon after they launched a new version of its largest selling sedan A4 on 3rd May.


Previously the Aurangabad facility was capable of assembling three models, A4, A6 and Q5, with a capacity of 3,000 cars per shift. But now that has been doubled to 6,000 units with two working shifts. Mr. Michael Perschke, Audi India Head said: “We are building a new assembly hall, which is called hall C, which would contribute to production of another 3,000 cars”.

We expect Audi India to invest more capital sooner as Mr. Perschke said: “When we started our business five years ago, the investment was calculated at around 30 million euros. Of this, 20 million euro we have consumed till last year” adding “probably the investment we are doing now, we would have consumed the 30-million investment by this year. I am also hopeful that my board will approve a new investment as and when needed”.

Mr. Perschke said “Our annual sales volume for this year is 8,000 units. We are looking at a minimum of 2,500 A4s to be sold this year, both the old and the new versions”. He also said that India is the fastest growing market worldwide for the company and the A4 model contributes 43 per cent of total car sales in India. To achieve the projected target, Audi India plans to strengthen the sales network by opening up 7 more outlets across India, taking the total number of outlets to 25.

Mr. Perschke also confirms launch of upcoming models in India by saying: “We plan to roll out five to six models, including the S6, which is expected to hit the market around the festive season”.



Arghya Pan

Team MotorBash

Source: Economic Times





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