We saw it coming. Audi had indicated it earlier as well. In an official word we received just now, Audi has announced a price hike on its model range in India.
The quantum of price hike is upto 5 percent which is quite a big amount considering Audi’s car prices in India. The prices would be effective from 1st January 2013. Though the Press Release says, “Across model range available in India“, it has not been made clear whether it applies to the smallest Q3 SUV as well prices of which were raised in October 2012 only.
Reasons cited by the company for this price increase are rise in input cost, depreciating rupee and continuous increase in fuel prices.
Michael Perschke, Head Audi India said, “The overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.”
Audi had set aggressive targets and is all-set to achieve them well before time. They have already opened 23 of the 25 targeted dealerships across the nation, the latest one being in Raipur. Their yearly targets were 8000 units which they are confident of crossing by this year end.