Audi on Dealership Expansion Spree, Enters Land of Nawabs, Lucknow

Audi is no doubt the fastest growing luxury car brand in India. It narrowly missed the top slot to BMW. And it is leaving no stone unturned to clinch the No. 1 spot from the rival Germans with numbers.

A couple of days back, Audi India inaugurated their 25th World Class Dealership in India, located on the Lucknow – Kanpur road. This is the second dealership in the state of Uttar Pradesh. The third showroom of UP will be opening shortly in Noida.


This 12,000 square feet dealership has provision to display 9 cars at a time and is managed by Four Wheels Auto Pvt. Ltd. aka Audi Lucknow. This honeycomb aluminium facade wrapped Audi showroom is an eye candy from the exterior as well. Besides selling the entire line-up of Audi cars, the dealership also houses an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.

Audi Lucknow will also be managing the Audi-Dedicated state-of-the art workshop, located in Sarojini Nagar on Lucknow – Kanpur road. This workshop has a total of 6 bays and is capable to service 10 cars everyday by highly trained technicians.

Mr Niraj Srivastava, Head, Sales, Audi India and Mr Gautam Garg, Managing Director, Audi Lucknow (Four Wheels Auto Pvt. Ltd).

Mr. Michael Perschke, Head, Audi India, said: “We opened Audi Kanpur in October last year and in less than 4 months; we are opening up a new dealer network point in Lucknow. This displays the importance that we attach to the Northern market. The response to our brand and products has been tremendous and we do not want to be lacking in our efforts in any way in reaching out to Audi enthusiasts in the Northern region.

With the opening of this new showroom in Uttar Pradesh, we will be able to further strengthen our foothold in the region and capitalize on the increasing demand for luxury automobiles. We are happy to extend our association with Four Wheels Auto Private Limited and utilize Gautam’s rich market experience to make Audi No.1 luxury car brand in Uttar Pradesh.

Also Read: Audi launches the majestic New R8 in India at 1.34 Crore


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