BMW India’s ambitious customer engagement activity, BMW Experience Tour 2014 has reached Kochi, the 10th city in the list of 12. The German auto major showcased its entire product portfolio at Le Meridian, Kochi.
This one of a kind initiative has been designed so that customers can experience the complete range of sedans and SAVs (Sports activity Vehicles) and understand their driving dynamics and engage with the true potential on a specially built test track. Sheer Driving Pleasure in a safe environment, what else can one wish for?
Separate sessions were planned for sedans and SAVs. This allows the sedans to bring out their true colours and unleash the beast within in a dynamic and controlled way. The 1 Series, 3 Series, 5 Series and 7 Series enjoy the classes on braking, slalom, corner braking and fast lap exercises to experience the innovative technology found in BMW cars.
The X-Drive technology was in turn brought to life by a purpose built off-road environment. The X3, X5 and X6, with its intelligent all-wheel drive mechanism, which distributes the drive power smoothly between the two axles where it is needed the most. Customers got a chance to test their skills on the BMW X ramps and obstacles like articulation humps, steep hill and incline under the watchful eyes of BMW trainers.
The customers also got a chance to try out the M range of performance cars produced by BMW Motorsport. The event after this will move on to Lucknow and then to Delhi. Other cities in this list were Jaipur, Chandigarh, Gurgaon, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad and Bangalore.
The BMW Experience Tour, will also have a special structure created in each city, representing BMW’s premium experience of international standards. The weather proof, air-conditioned structure, will house a reception area, briefing and display zones. A special Women and Kids zone will complete the entertainment quotient for the entire family. The kid’s section will also feature a special ‘Sony PlayStation Zone’ where kids can enjoy driving BMW cars in a virtual world on the Sony PlayStation 3!