It seems luxury manufacturers have all together stated targeting tier 2 and tier 3 cities for potential customers. Barely a couple of months back BMW opened their largest showroom in India at Faridabad.
To overcome tough market situations Mercedes Benz and Audi are now targeting cities like Kanpur, Lucknow and Ahmedabad, and so is BMW. The company recently inaugurated their state-of-the-art dealership in Raipur, Chhattisgarh.
Spread over 18,000 square feet, this showroom is located at Ring Road No.1, Sarona, Raipur. This dealership is Managed by Munich Motors and headed by Managing Director, Mr. Prashant Mandhan. Customers will be offered full-fledged 4S facility, comprising of Sales, Service, Spares and Systems. Entire line-up of BMW India cars will be sold through this dealership.
The design layout of the showroom is based on the Urban Street Display concept, a signature BMW layout. The design of the workshop is based upon Reception at The Car (RATC) with a consultation and service lounge in the after sales area. The showroom has provision of displaying 7 cars at a time and the workshop is equipped with 10 service bays that can service up to 40 cars everyday.