In an interesting bit of news, Autocar India has revealed that BMW is soon going to launch a stripped down version of the Ultimat3 3-series.The new additional variant would be called as 320i and will be powered by a 1994cc 4 cylinder turbocharged petrol engine which would churn out 181bhp of power. This is the same engine that does duty on the 520i.
The 320i will miss out on a host of features which are present on the top of the line 328i variant. A few of the important changes are:-
- Smaller 6.5 inch infotainment display.
- Single CD audio player
- No reverse camera
- Faux leather for seats
- 16 inch alloys
- No sunroof
The most exciting part is that, to make the deal sweeter BMW has lessened the price by 8.5 lakh as compared to the range topping BMW 328i. That means the 320i would be available at an ex-showroom Mumbai price of 28.5 Lac.
With this price cut variant BMW is targeting Mercedes C200 Blue efficiency which costs Rs 32.13 lakh ex-showroom, Mumbai and Audi`s A4 1.8 TFSI which burns Rs 29.26 lakh, ex-showroom, Mumbai.
New BMW 3-Series Prices and Variants (Ex-Showroom)
- BMW 320d : INR 28,90,000
- BMW 320d Sport Line : INR 31,50,000
- BMW 320d Luxury Line : INR 31,50,000
- BMW 320d Luxury Plus : INR 36,90,000
- BMW 328i Sport Line : INR 37,90,000
The 320i in this avatar is more pocket friendly and is the cheapest in comparison to Merc and Audi`s offerings. This is clearly a step to rake up sales. If BMW can get decent sales numbers for the 320i rest ensured we can surely say that BMW is still the undisputed leader in the Luxury car space. We expect the official word soon.
Source: AutoCar India