‘Joy is Love‘. Will this be BMW’s campaign for their new offering, the long awaited new BMW X1.
Goaonwheels has reported that they have official confirmation that BMW will be launching the new facelifted BMW X1 on the valentines day ie 14th of February in India which is just a couple of days after Honda will launch their next-gen CR-V in India.
X1 is BMW’s warhorse and the most affordable BMW car in India which has enabled it to maintain the German luxury manufacturer’s lead over its rivals Audi and Mercedes. The facelifted X1 has already made it to a few international markets and comes with a few cosmetic changes like refreshed bumpers, silver-finished grille, DRL headlamps etc
The engine bits will also get a few tidbit tune-up jobs and the interiors will also be refreshed. The new X1 will be a fresh attack on Audi Q3 which has been a revealing success for Audi. Expect a slight increase in price of the new X1 with respect to the current X1.
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