Nissan has announced that it will sell cars online in India. Don’t rush to book yours yet because at the time of writing this report, the Nissan website had not been updated with the online payment gateway.
Presently, Nissan India has on offer 8 cars from its product line up ranging from a couple of small hatchbacks to a 328 bhp touring coupe. Once the payment gateway goes online, customers will be able to book their cars by making payments by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready.
Manufacturers are slowly introducing online buying/booking concepts in India to lure the internet savy customer. A few weeks back, Skoda launched online booking facility. Nissan India hopes that it will ensure timely delivery and service at the time of purchase.
Although buying a product costing lakhs online seems a not-so-in trend, Nissan seems confident that the new initiative will make the entire sales process quicker and more efficient for its customers and that there will be no compromise on service.
Mr. Nitish Tipnis, Director – Marketing, Hover Automotive India who are Nissan’s National Sales Company, is positive that this extension of purchase model will offer the convenience of online booking coupled with attractive deals and will accommodate the change in buying pattern.
Nissan has on offer a mid-sized sedan ‘Sunny’, an MPV ‘Evalia’, compact hatchback ‘Micra’ and ‘Micra Active’, newly launched compact premium SUV ‘Terrano’, luxury sedan ‘Teana’, SUV ‘X-Trail’ and the sportster Nissan ‘370Z’.
Would you be buying any of these online? Wait for the online gateway to open and keep your credit card ready.