Chevrolet has a collaboration with Manchester United, one of the most recognized British football clubs in the world. The club recently unveiled their new kit for the 2014-15 season with a giant Chevrolet logo poking out of it as a part of a 70 million USD deal for this season.
And as has been in the news, the company has launched special Manchester United editions of their Beat and Sail hatchback in India, which they had showcased at the Delhi Auto Expo as well.
These cars have been designed by General Motors Technical Centre India, Bangalore and have been priced at Rs 69,000 over their original versions and will be available only in the mid LS variant in both petrol and diesel engines. Chevrolet has not specifically mentioned if they will be available in the regular LS (without ABS) or with ABS variant of Sail.
Beat and Sail Manchester United Edition Features
The changes on the new Manchester United Edition Beat and Sail include:
- Manchester United Decals
- Alloy Wheels
- Special Seat Covers
- Music System
- Illuminated Sill Plates
- ORVMs with Blinkers
- Roof Rails
Chevrolet has signed a 7 year deal with Manchester United for a whopping 559 million USD. Chevrolet is GM’s most successful brand (at least right now) and getting their logo on the shirts of a football team which has a fan base throughout the world (to give you an idea their official Facebook page has nearly 52 million likes) would definitely help the brand.
The company has even made a special video featuring the legends of the old and the present singing the club’s theme song ‘Glory, Glory Man United!’ ending with their striker Wayne Rooney saying ‘This shirt belongs to you; always has, always will’.
The Chevrolet Beat and SAIL Hatchback Manchester United editions will conclude the multi-city tour called ‘Chevrolet Fast Moves’ on July 8 in India. Through a unique contest, GM India is giving a golden opportunity for two winners with a friend each to watch the team’s first match in North America in August 2014 in the new shirt. The winners of the contest will be announced on July 10, 2014.
Sales of both Beat and Sail Manchester United Edition have begun from yesterday and though the official price list has not been shared, here is how the respective variants of Beat and Sail should cost.
Beat & Sail Manchester United Edition Prices:
- Beat Manchester United Edition Petrol: Rs 4.91 Lacs
- Beat Manchester United Edition Diesel: Rs 5.74 Lacs
- Sail Manchester United Edition Petrol: Rs 5.41 Lacs
- Sail Manchester United Edition Diesel: Rs 6.41 Lacs
These are indicative prices after adding Rs 69,000 to the prices of the current LS variants of both these cars on the ex-showroom Delhi prices. There will be many such limited and/or special variants coming from Chevrolet till they plan to launch all-new cars in 2017.
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