General Motors has launched a new customer care initiative, called as ‘Chevrolet Complete Care’, which will provide Chevrolet customers with a peaceful ownership experience with low maintenance costs. This facility is being made available throughout the length and breadth of the country.
General Motors believes that more than the vehicles, it is the efficient and easy customer service which makes a customer truly satisfied. The new program’s primary feature is the Chevrolet Promise, which includes:
- Assured low cost of maintenance,
- Exclusive Warranty packages,
- Chevrolet U-First Customer Centric Programs and Apps,
- Round-the-clock 24×7 Roadside Assistance Program (free for 3 years with all new car purchases)
Get Refund if you Incur More:
Now comes the most interesting bit. The American automotive major commits to refund any excess periodic or scheduled maintenance cost at the end of 3 years or 45,000km, whichever is earlier. The Chevrolet Promise program is valid for Chevrolet Spark, Beat, Sail Hatchback, Sail Sedan and the Cruze. Only Chevy officials can answer why is Enjoy (and even Tavera) not included in this list!
Roadside Assistance package will also be made available to existing customers at a nominal additional cost, provided the vehicle is not more than 5 years old.
In addition to the standard best-in-class warranty of 1,00,000km or 3 years, customers can extend the warranty of their vehicle by up to two more years or up till 1,50,000km at a nominal cost. Along with the standard and extended warranty of the car, consumers will also be able to avail warranty on spare parts and accessories for the first year or 20,000km whichever is earlier.
The company aims to provide free round-the-clock 24/7 Roadside Assistance in the event of vehicle breakdown or accident for a period of 3 years from the date of purchase of new cars. It shall also provide a host of services such as vehicle towing, flat-tyre change, out of fuel assistance with limited free fuel, key lockout, battery jump-start and taxi benefit for the customers.
Under the Chevrolet U-First program, women customers will be provided free pick up and drop off of their Chevrolet cars for service, by the Chevrolet Authorized Workshops. Applications such as the Chevrolet Service Estimator Online tool available on the Chevrolet India website, will help in calculating the periodic service costs, and the MyChevroletIndia mobile application, shall help in locating and contacting the nearest authorized Chevrolet service station.
With all these interesting features, the Detroit based company aims to provide a unique overall ownership experience which will hopefully, for the company, increase the brand recall value. But the only question is why don’t they intend to launch new cars for at least 3 years? Will all this suffice?