Nissan launched their budget brand ‘Datsun’ in India very recently and the first product coming out from them was the impressive ‘Go’ hatcback which was launched on 19th of March 2014.
And, in an official communication, Nissan informs us that they have sold as many as 2072 GOs in India within a short span of 10-11 days of its national launch. This does prove that Nissan has managed to create an air and know-how of the ‘Datsun’ brand in India which was their biggest challenge.
But more importantly, the city-wise sales would clear a bigger picture. Are the sales majorly confined to the metros where it is easier to tell a customer that it is eventually a Nissan car that they are buying, or a significant portion of sales have come from the tier 2 and tier 3 cities.
Nissan’s March 2014 Sales:
Moving on to Nissan’s March 2014 sales, the company registered a whooping 230% growth as they sold 7019 units against a measly 2125 units sold during the corresponding March last year. It was the time when Nissan did not have the Terrano nor the Micra Active.
Nissan’s Annual Sales for Financial Year 2013-14
However, the March’s stellar performance is not reflected in the overall sales of Nissan for the FY 2013-14. The company managed to garner a 3.35% increase in its overall sales by registering sales of 38,217 units as compared to 36,975 units in the complete financial year of 2012-13.
Individually Terrano emerged as the largest selling Nissan in India as it registered total sales of 14,998 units despite being available for sale only for 6 months of the year as it was launched in October 2013. Nissan Micra twins – New Micra & Micra Active contributed to the tally by adding 12,595 units combined.
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