Nissan is really aggressive and extremely hopeful of debut launch of its budget brand Datsun in India, which is basically a reincarnation in a few international markets.
To prevent an overlap, officials have cleared that Datsun will be targeted more towards the tier 2 and tier 3 cities. This strategy is clear and makes a lot of sense actually. Now, though the launch of Datsun Go hatchback, their first Indian car, is still a few months away, Nissan has started promoting it in tier 2/3 cities.
The snap you see here is a billboard from a congested area in Bhopal, capital of Madhya Pradesh, essentially a tier 2 city. This is more of a brand awareness campaign that Nissan intends to spread considering that not many in the lesser cities know about brand ‘Datsun’ for now.
In a bid to promote their car Go, Nissan is organising roadshows in various malls/high footfall areas of as many as 100 cities in the country.
You can check out their Delhi show here with a 24 Pic Gallery
So, Will Datsun Go start at Rs 2.99 Lakh?
What Nissan has made pretty clear is that all variants of Go hatchback will be priced under Rs 4 Lakh mark. We tried to analyze and do some maths to understand what could be a possible price tag of the entry level Go. And, in all probability, it has to be Rs 2.99 Lakhs ex-showroom Delhi or even a few thousands under.
At around this price tag, you have cars like Hyundai Eon, Suzuki Alto and some entry level B-segmenters (after discounts). Datsun’s USP is expected to be the simplicity and practicality its cars will come along with.
As a first, Go hatchback will be the most spacious car in the segment and possibly the only hatch which can seat 5 comfortably. Apart from that it will carry a huge boot space, better looking/quality interiors and expectedly a more responsive bigger 1.2L engine.
Nissan has also promised hassle-free lower maintenance for Datsun branded cars. Now, considering all this, Go appears to be a complete car and one wherein you do not need to compromise on either space or engine response as is the generic case in this segment.
Yes, we understand these are early days; question is will you buy the Go over Alto/Eon at such a striking tag? And BTW launch is confirmed for March-April 2014.