Through MorePower2You campaign, Datsun will share inspiring stories of its redi-Go owners.
As part of 5th anniversary celebrations in India, Datsun has launched a digital campaign, named #MorePower2You, through which inspiring stories of real Datsun redi-Go owners will be showcased. Datsun’s main aim behind this initiative is to recognize and celebrate the bold choices that its redi-GO owners, across different walks of life, have made to realize their dreams.
In a statement issued through a press release, Nissan Motor India Ltd.’s MD, Mr. Jerome Saigot said,“Bold and fearless, passionate and self-driven is what defines Datsun and its owners. MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit!”
The campaign will have a three-part series including two minute long films of redi-Go owners from different parts of the country, showcasing different obstacles they have overcome to achieve their dreams and how redi-Go has been an integral part of this journey. Datsun will be sharing these stories on different digital platforms under the campaign hashtag #MorePower2You.