Datsun will ‘Go’ Without Hover Automotive!

The Japanese giant Nissan who owns the brands Datsun (budget) and Infiniti (premium) are going to sell the Datsun models without its country sales and service partner Hover Automotive.

Upcoming Datsun GO Hatchback

While the rationale behind the move is unclear a statement issued by Datsun to Economic Times read,

“Selling the Datsun Go and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognised in the market.”

Datsun says it is going to utilize the existing Nissan dealerships to market and sell the Datsun branded cars in India.

Hover Automotive India has been taking care of sales, service, parts, marketing, training & dealer development functions in the Indian market for Nissan’s range of products. However, there have been various ‘kind’ of issues that has surfaced and it appears to be the right step from the company. We may see Nissan parting ways with Hover altogether in the future for its ‘Nissan’ branded products as well.

Datsun-Go-Spy-Pic (2)
Go mule spotted by one of our reader. Click pic for details

Datsun brand is soon to launch its spacious hatchback ‘Go’ first in India which has been spied very recently by one of our reader in Chennai (Check spyshots). Launching the model in markets of Indonesia, Russia and South Africa will be followed thereafter.

The car was first showcased publicly in July this year and will retail for a price below Rs. 4 lakh providing the customers with more options in the ‘first-car’ segment currently dominated by Maruti. According to our estimates, Go may start at a pricing of Rs 2.99 Lakhs ex-showroom. ‘Go’ will be available on sale early next year.

Datsun-GO+-Unveiling (12)
Here is the sub-4 meter GO+ MPV. Click pics for details

Datsun also plans to bring in more models to India in the near future, one of them is the very interesting sub-4 meter Go+ MPV featured above.

Leave a Comment