This should not come as a surprise to you and is in line with earlier reports of Datsun’s product portfolio for India. In a report published at Financial Express, there are a few interesting bits that are revealed; we list them out!
With Datsun products, Nissan intends to increase its market share in India to 2.5% from its current meagre 1.1% next year. All the three products are targeted at the mass-volume segments in India.
Nissan has also cleared that all the Datsun products will hover around the Rs 4 lakh price bracket. Going by this analogy, here is what Nissan may have in mind:
Interestingly, GO+ MPV is a sub 4 meter 7 seater car and will be priced around the Rs 4 lakh price bracket. This also means that products are well spaced and have their distinct identity without overlapping into each other much. Yes, there may be a bit of cannibalization with Nissan branded products but finally a customer will remain within the brand itself.
Since Nissan is targeting the tier 2 and tier 3 cities in India with the Datsun brand, it will be a big challenge for the company to ensure a widespread brand awareness. They have already started promotions with roadshows planned in 100 odd cities of India and billboards spreading the word.
Response to Go will be the major decider for Datsun in India. But what we see is a real interesting product portfolio only if Nissan can improve their dealerships in the country.
Also Check Out: REVEALED: Technical Specifications of Datsun GO+ MPV; All the Makings of a Rs 4-Lakh 7-Seater!