First Choice Launches 4 New Workshops in NCR; Total Tally Stands at 25 Outlets

Mahindra First Choice Services (MFCS) has launched four new workshops in the National Capital Region yesterday. The four facilities jointly cover an area of 75,000 sq ft and the combined bay count is around 70.


With this expansion, Mahindra’s total service capability now stands at 4000+ cars per month. The newly launched workshops are opened in:

  1. Noida Sector 63
  2. Noida Sector 5
  3. Greater Noida
  4. Faridabad

These workshops were inaugurated by Mr Rajeev Dubey, President Mahindra and Mahindra Ltd and are Company Owned Company Operated (COCO) outlets. At the occasion, Mahindra First Choice also launched two new products:

  1. Car Dent Estimator
  2. AMC First

The Car Dent Estimator gets you an instant repair estimate for car damage. AMC First is a car protection package with three advantages of annual maintenance services, roadside assistance services and warranty. Apart from these Mahindra First Choice also offers products like HelfFirst which is roadside assistance service and SaveFirst which is an annual maintenance plan.

With these advancements, branded car servicing is penetrating in India which is all set to bring the much needed professionalism in this sphere.

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