After the recent price hike, there has been another rather stealthy development which could hit the Ford EcoSport harder. Ford India has struck off a couple of items from the feature list of the Titanium Variant of the Ford EcoSport.
The two important features that will not be found in the Titanium trim of the car are Keyless Entry as well as the Push Button Start. The two features continue to be offered in the Titanium Option pack. Ford has claimed that the above move is aimed at more differentiation between the Titanium Variant and the one with the Titanium Option pack. Before the price hike, the difference between the two variants was nearly 40-45k for the diesel variant on the on road prices.
We have always felt that there was not a proper differentiation between the Titanium & Titanium Option trims of EcoSport specially for the diesel variant but this should have been a thought before Ford launched the car. The move comes as a body blow to those customers who have booked the Titanium Variant before the price hike. They now not only have to cough up a larger amount of money, but also stay content with a lesser feature list.
The two above mentioned features have been deleted from all three types of the Titanium trim level with three different engines. It is speculated that Ford India has carried out such a re-alignment to overcome the supply shortage that has hit a few variants of the EcoSport.
The proceedings risk becoming an albatross around the neck of Ford India. The customers could turn away to the Renault Duster as it has minimal waiting periods now or the upcoming Terrano. Other car manufacturers are also offering massive discounts. Ford India should have never really dabbled around with these moves. Or is it another ‘Make Hay While The Sun Shines‘ story similar to what we have really seen before!
Source : Team-BHP