Ford India has said that it has stopped bookings of its highly successful compact SUV, EcoSport due to heavy demands. However, bookings of only some variants have been stopped.
According to Economic Times, the stopping of bookings varies with different dealerships. It seems that it is the diesel EcoSport potential customers that miss out the most since it is the largest selling option of the lot. While some dealers have stopped bookings of Ambiente TDCI diesel version, others are not taking orders for the Titanium and Trend variants of the SUV.
Similar is the case with EcoBoost petrol as some dealers have stopped bookings for the Titanium Optional variant of the one-litre 3 cylinder Ecoboost engine-powered petrol variant.
The EcoBoost engine is the real gem in the whole proposition as it is powerful, efficient and a compact unit. Did you know that the entire engine footprint is just the size of an A4 sheet? The diesel engine is the same unit as on the new Fiesta.
Launched on the 26th of June at a shocking price tag of Rs 5.69 Lakh, EcoSport received a massive response and registered 30,000 bookings in a matter of 17 days according to last known records. On records, Ford has sold 8717 Units of the EcoSport till July.
Needless to say, the EcoSport has the go to match the show. It has oodles of style, character and a great stance. It is just the right size and looks butch from the front. Add to that the high seating position and a striking price tag and you have what it takes to win the hearts of Indian buyers.
– By Vishal Malhotra