Ford’s sales are not something they would love to write home about. Had it not been for the Figo, Ford would have been pretty much written off the Indian automotive scenario.
The Americans have tried to get a lot of customers to buy their cars with promotional schemes such as the ‘December Dhamaal’ and the ‘Midnight Sale’ and succeded quite a bit. Now the new year has just begun and so have the festivities of our country. And to cash in on these festivities, Ford has just started the ‘Steal the Deal‘ promotional scheme.
Ford has launched ‘Steal the Deal’ to encash on the harvest season festivities of Pongal and Makar Sankranti in Andhra Pradesh and Tamil Nadu. The scheme has been launched in these two states but seeing Ford does not sell a lot of cars, a little bargain here and there and you can very well avail similar offers in your states as well. The showrooms are celebrating these ‘Festive Fundays’ by decorating their showrooms well and look well on route to attract customers with those bells and whistles on offer. And now let’s get to the most important part, the discount aspect which you people will be getting courtesy Ford.
Discount of Ford’s Cars
- The highest selling car in their stable, the New Ford Figo can be had for a discount of upto Rs.25,500 and we believe it would include your insurance and some accessories.
- The dud seller Fiesta can be had for a discount of upto Rs. 72,000. Now Ford priced the car at a premium over the other cars but with the discount on offer on it, it makes a pretty good buy due to the driveability it offers.
- The old workhorse Classic (old Fiesta) comes with a discount of upto Rs 34,500
- The company’s flagship SUV Endeavour being sold at discounts of upto Rs.81,000
It all started with the festival of Ganesh Chaturthi when Ford first started giving promotional schemes on festivals and now they look to encash in on the regional festivals. Festivals are considered to be the best time in India to buy a car because of the auspiciousness they surround. The festival seasons just give the companies a reason to offer discounts and sell more cars.