If you’re a true music lover, you must be aware of Harman, famous for its popular brand JBL. We often see cars fitted with premium music systems for unmatched experience and entertainment. Well, if you’re a Tata Cars fan and a music lover, we have good news for you! Harman has signed a strategic multi-year deal with Tata Motors to provide its car audio and infotainment solutions.
Harman will develop custom audio system along with navigation and multimedia solutions for all Tata Vehicles. The first ‘Harman Equipped’ car will be a Limited Edition Aria. This limited Edition will sport a premium audio system branded as JBL, featuring 10 speakers and 1 dedicated sub-woofer.
Mr. Dinesh Paliwal, President and CEO, Harman, said: “This agreement with Tata Motors represents a milestone in the growth of branded audio and infotainment systems for the Indian market, and we are tremendously proud and honored to be selected by Tata as their trusted supplier”
“Our development teams will work very closely with Tata’s engineering staff to create unique products that will surprise and delight customers. Together, Harman and Tata will set a new benchmark in OEM-installed sound and infotainment in the domestic Indian market”, he also added.
By,
Arghya Pan
Team MotorBash
News Source: AutoCar India
