The slowing economy, high fuel prices and sky rocketing interest rates seem to have no effect on Honda Cars India Ltd sales figures. As per the official stats shared by the company, Honda sold a total of 1,34,339 units in the financial year 2013-14.

Last financial year Honda sold 73,483 units and hence they have a reason to celebrate this 83% increase in sales.

Honda March 2014 Sales: City Goes Berserk

Honda also registered their highest ever monthly domestic sales of 18,426 units during the month of March 2014 and recorded a growth of 83.4% when compared to 10,044 units it managed to sell in March 2013.

New-Honda-City

The star of the show is undoubtedly the new City which registered whooping figures of 9518 units and remained company’s largest selling car. Last month in February 2014 it sold 7214 units. City was followed by the Amaze and the Brio with 7374 and 1456 units being shipped in March 2014 respectively.

Honda also aims to increase its dealer network by 35% and has plans of opening up outlets in more tier 2 and tier 3 cities. Honda presently has 170 dealerships and service centres in 107 cities.

The company also exported 587 units of the Brio and the Amaze to South Africa, aiming to meet an export target of 6000 units in the present financial year. Honda also increased its export volumes by 121% during financial year 2013 – 14 with 5798 units as compared to 2622 units in the financial year 2012-13.

Honda March 2014 Modelwise Sales Breakup

Model wise Break up

March 2014

Brio

1456

Amaze

7374

City

9518

CR-V

78

Domestic Total

18426

 Exports

587

Grand Total

19013

The Honda City has also won the title of Most Dependable Mid-sized car in the recently held JD Power Asia Pacific awards in New Delhi.

With New Jazz and Mobilio MPV planned to be launched within this financial year, Honda looks all set to break records month on month. And, with the new plant, they now have the capacity to support the demand.

Also Read: Exclusive Interview with Jnaneshwar Sen of Honda India


Comments

SHARE

LEAVE A REPLY

Please enter your comment!
Please enter your name here