Honda has cleared that it will concentrate on the smaller and medium sized cars in the Indian market for a few years. This is to build upon its base and take the Honda brand name to a wider audience.
In the same bid, the Japanese manufacturer has ventured into (and has plans to) newer volume centric segments. They launched Amaze in the compact sedan segment which is doing fantastically well. They have the Mobilio MPV, new Honda City as well as Next-Gen Jazz in pipeline for the coming year.
And at the same time Honda is clipping its non-performing models specially in the higher hierarchy. They discontinued Civic last year in August and the axe has now fallen onto the flagship Accord sedan, according to Economic Times.
Honda’s Senior Vice President Jnaneshwar Sen confirmed the development and said,
“We have stopped production of the current eighth-generation of Accord in India….
It is our flagship brand and we would be looking at the next generation of the sedan for Indian customers, though the exact launch details have not been worked out yet.”
With the Accord getting slashed from the lineup, its lovers can get solace from the fact that the next-generation model of the D-segment sedan is being considered for India, however its launch will not be soon is our prediction. What might go true is the possibility of the car getting a diesel engine for India whenever it makes its way to our shores.
The 2.4L 180PS 222Nm engine powered car attracted only 272 customers in the first eight months of the financial year. Honda introduced Accord in 2008 and has, so far, sold 11,492 units of the eight-gen car in the market.
Also Check Out: List of all Upcoming Honda’s Cars in India in 2014