Hyundai Motor has in plan a bash for ICC World T20 cricket fans. Hyundai calls it the ‘ICC Fan Park’, whereby the company will provide the neighbourhood cricketing fans a fun-filled environment with live screening of the ICC World T20 2014 matches on a giant screen.
The centerpiece of the show, of course, will be the recently launched compact sedan the Xcent. Starting yesterday, March 20th, the ‘Fan Park’ is being organized in 9 different cities across the country.
Here’s then the city + venue details:
- Delhi NCR : Cyber Hub (Gurgaon) and Select City Walk (Saket)
- Mumbai: Highstreet Phoenix (Lower Parel)
- Chennai: Express Avenue
- Bengaluru: Forum Value
- Hyderabad: Prasad IMax
- Kolkata: South City
- Lucknow: Phoenix United
- Ahmedabad: Alpha One
- Jaipur: Pink Square
A giant cricket bat measuring 48 feet in length has been erected at The Great India Place mall at Noida. It serves as a stage showcasing the ‘Xcent’ while the fans holler and moan watching their teams on the giant TV screen.
At the ICC Fan Park at Cyber Hub, Gurgaon, Hyundai has created a unique 3D structure of the ‘Xcent’ enveloped in about 4,000 cricket balls on which the fans can pen best wishes for their favorite team.
Furthermore, there is the ‘Multiply The Blue In You’ campaign, accessed via www.bluebyheart.com whereby the participants can share cheers & good wishes for Indian Cricket Team through video, text and image format along with a suitable caption by logging in through their Facebook/Twitter or Google+ accounts. The lucky winners will stand a chance to win exciting prizes from Hyundai. There is also a gaming app called the ‘Collect the Fuel’ which can be accessed via Hyundai India’s Facebook page.
