The car bazaar in India, before it could recover fully from the massive slowdown, experienced another blow when the current government took away the excise subsidy, the earlier government offered.
However, despite that the market grew by nearly 29,000 units as compared to its performance in December 2014. To give you an idea, January 2015 saw a movement of 2,30,619 units which is a good leap from December 2014’s 2,09,025 units. Let’s have a look at how everyone performed:
- The numero uno in terms of sales volumes, Maruti Suzuki, posted a healthy growth of 9.31 per cent on a year on year basis. They sold 1,05,559 units in January which overshadows the entire market. A 45.77 per cent market share and a strong demand for its entire line-up is a good sign for the company. They have quite a few launches lined up for this year. You can read all of them here.
- Hyundai India has had a grand run so far with many new hit launches like Grand i10, Xcent and the new i20. They managed to grow 4.12 per cent on a year on year basis and sold 34,780 units. They have a very important launch lined up for February of the new Verna with which they hope to climb up the ladder in the mid-size sedan segment. Post that they intend to take on the crossover segment with the i20 based Cross and later in the year they have another major launch of the ix25 compact SUV.
- The third position in the market was retained by the desi-bred Mahindra. It sold 19,573 units but dropped by 7.11 per cent. Its nearest opponent Honda is drawing close with 18,331 units in January 2015. The Japanese giant is growing as ever and saw a surge of 16.65 per cent as compared to the same month last year. A fight between these two will intensify once both the manufacturers launch their awaited products, S101 for Mahindra and Jazz by Honda.
- Tata Motors posted a healthy growth of 6.88 per cent on a year on year basis and sold 14,749 units. With sales of the Zest falling slowly (stabilizing), the company is looking up to the Bolt to make the Horizonext magic work.
- Toyota, the ‘other’ Japanese manufacturer in the country, has showed its consistency. Growing by a healthy 15.95 per cent, the company sold 12,650 units in January 2015.
- Ford almost doubled its sales when compared to its December’s performance and jumped two places and sold 6,647. This though is slightly lower than what they sold last year in the same month which signals that they are still not fully in the domestic game! Hopefully, later in the year, when they launch the next-gen Figo sedan and hatch, their performance will get a much needed boost. EcoSport still comprises of more than 60 per cent of its sales.
- General Motor’s Chevrolet registered a drop of 20.64 per cent on a year on year basis and sold 4,410 units. It was closely followed by Nissan with 4,267 units whose performance, as compared to January 2014, dropped by 51.9 per cent. Volkswagen came tenth with 3,735 units and experienced a drop when compared to January 2014 sales as well as December 2014 sales.
- The Renault Duster comprised of more than 95 per cent of Renault’s January 2015 sales. They have to work on their product portfolio real hard. Can their upcoming small car XBA churn out some magic?
- Skoda and Fiat came 12th and 13th respectively are are really not in the game at all! They were followed by Mitsubishi, Force Motors and Ashok Leyland, all of which are not mainstream players in the market.
Note: These are official SIAM shared sales figures!