Lexus. Tales of the luxury car brand making it to India has been floating around for a long time now. With an on-off relationship with the country, not for the wrong reason though, news is coming in that Toyota is finally going to bring Lexus to India. So why an entry now?
A report in Autocar India reveals that the Japanese car maker is confident now thanks to the reduced custom duty on hybrids. With a local production unlikely due to the small volumes involved, this will certainly work well for the brand. Adding to this is the Fame initiative by the government, based on which cars measuring more than 4 metres can get a concession of up to Rs 1.38 lakhs. And if the odd-even scheme in Delhi becomes a regular phenomenon, hybrids will definitely benefit, as most of the sales can be expected to happen in influential cities like the national capital.
The Lexus brand was expected to make its way to India back in 2013, however, that very year, the government increased customs duty on CBUs to 100 per cent. That would have put them at a huge disparity against the more competitively priced Germans with local production. While the launch is expected to take place next year, the line-up has not been decided yet.
The report adds that the first of these cars entering the nation can be the LX 570 which is based on the Toyota Land Cruiser. Other options may include hybrids like ES 300h sedan and the RX 450h SUV.
Can Toyota taken on the Germans in India with hybrids?