The King of Utility Vehicles looks forward to consolidate the positioning of a couple of its products. To strengthen its hold over the market, Mahindra and Mahindra has decided to go for an overhaul of its Quanto and Xylo.
For a few months now, both these cars have been underperforming with regards to sales figures. According to AutoCar India, for the April-October 2013 period, Xylo sold 9,302 units which is a 40 percent fall from the 15,472 units it sold during the same period last year. Quanto, on the other hand, averaged a little over 700 units a month during this financial year, as compared to 4,279 units it sold during September and October.
There is no certainty about the measures that might be taken to make the products more attractive. It must be remarked that other Mahindra products are doing quite well. The company managed to sell over 5,000 units of the Scorpio in October, the highest since its launch in 2002. The company also sold more than 10,000 units of the 13-year old Bolero last month.
Without revealing full details of the overhaul, Mahindra has just stated that they do have an inkling of what needs to be done, and they will try to make the products more appealing for the customers. However, one of the whispers going around suggests that the seven-seater arrangement of the Quanto could be ditched in favour of a more spacious five-seater arrangement. Frankly speaking the extra 2 side facing seats at the rear are an overkill for such a small sized product.
Interestingly, we do have some exclusive spyshots of a Quanto 4X4 version that was being tested by Mahindra a while back. Apart from the 4 wheel drive capability, it carried a 5 seater arrangement and was touted to be a more powerful engine than the current 3-pot.
The Quanto has already been spotted in Brazil, and you can probably realize that Mahindra wants to try its luck on foreign shores.
Unfortunately, there is no word on the ground about how Mahindra is about to attempt making the Xylo more attractive. We fear it could end up as an esoteric, misunderstood product similar to the Tata Aria.
Mahindra has also made it clear that they are not looking to withdraw these weak-performing products from the market. They have stated that huge investments have been sucked up by the projects, and it will be a no-brainer to say goodbye to these products without a hint of persistence. In their point of view, a period of about 5-7 years is what they feel is a good time period for the product to showcase its true potential.
As of now, the Xylo and Quanto will survive the axe. We don’t expect major changes in the reworked versions; expect Mahindra to make do with minor refurbishes . This happens even as the much-hyped introduction of the S101 Compact-SUV in 2014-2015 inches closer.