Tata Motors, the country’s largest automotive company, informed that the sales of Tata commercial and passenger vehicles in March 2014 were 51,184 units including exports. Domestic sales of Tata for March 2014 were 45,996 including passenger and commercial vehicles. Total sales for the company stood at 5,66,695 units in the complete financial year 2013-14 including exports.
Tata hasn’t really been doing well in the domestic market with lacklustre products and lack of customer interest and trust. Thankfully, Jaguar Land Rover, which they acquired in 2009, is pulling them out of the red. Tata hopes that the new upcoming Zest and Bolt would be the push that they require at this point of time and pull them out of their misery.
These cars have been developed under the late Managing Director of Tata Motors, Mr. Karl Slym. Not only that, these cars have been tuned with inputs from the country’s first Formula One racer Narain Karthikeyan . He has been giving them a word or two about the car’s steering calibration, tires, and most importantly finding the balance between performance and fuel economy (which is the driving force in this country).
Tata Motors also successfully hosted the country’s first edition of truck racing, at the Buddh International Circuit in March 2014.
In the financial year 2013-14, Tata Motors sold 3,78,348 commercial vehicles out of which 2,68,117 units were of the Light Commercial Vehicles (LCV) segment., while 1,10,231 were Medium and Heavy Commercial Vehicles. In the month of March the company sold 20,938 units of LCVs and 12,418 units of M&HCVs.
In terms of passenger vehicles, Tata sold 1,38,455 units out of which 31,268 units belonged to the SUV/MUV segment. And in the month of March 2014 they managed to sell 12,640 units of passenger vehicles.