Maruti Suzuki has added a new limited edition variant to the S-Cross lineup, called as the Premia. The company has very cleverly taken the Delta DDiS 200 variant and added a few accessories/features and given it a new sticker price of Rs 8.99 lakhs ex-showroom in Delhi. That’s Rs 16,000 cheaper than the existing price of the Delta DDiS 200 variant.
The S-Cross Premia gains…
- alloy wheels from the upper variant
- fog lamps
- reverse parking camera and
- 5 inch navigation system sourced from Garmin
In comparison, the Delta DDiS 200 variant gets just steel wheels, manual air con and a CD player. Before this, the company has been offering massive discounts on the S-Cross to make it a luring preposition, some of which can be availed on some variants still.
The S-Cross is essentially the old SX4 sedan in a crossover form. The sedan version was earlier replaced with the Ciaz. The company is desperately trying to make a mark in the premium car segment and the ‘Nexa’ is the biggest step in this direction. While the other car Baleno is doing reasonably well (at the cost of sibling Swift though), S-Cross has not been able to lure the masses.
If we look at the sales figures of the S-Cross from Team BHP, the crossover has been sliding for sometime now. Figures for the month of September, October and November stand at 3,603, 3,017 and 2,222 units respectively, much lower than the capability of this segment.
As a result of this, they have retorted to discounts which can be looked at as price corrections and these special edition variants. Can Maruti, with all its tactics, make S-Cross a hit in the longer run? We are not sure….