Maruti, the country’s largest selling car maker achieved their highest ever sales this July. Thanks to several successful new launches, Maruti managed to ship 1,25,764 units! Now that’s not a small feat considering that the market has so many players. The rise of the utility vehicles and the pending demand thanks to last month’s restricted production have also played an instrumental role.
Last year the total number for domestic sales in the month of July stood at 1,10,405 units which marks a 13.9 per cent rise on a year on year basis. Hatchbacks and sedans registered a growth of a modest 2.2 per cent while utility vehicles continue their rise and record a growth of more than 151 per cent.
Thanks to this glorious sales run, the company has also decided to increase the pricing of its product portfolio. Both the Vitara Brezza and Baleno get a jump. While the premium hatchback gets a revision of Rs 10,000, the compact SUV gets a surge of Rs 20,000. This is the first price rise for Vitara Brezza but the baleno has already gone through two surges.
Apart from this Maruti has also raised the price tag of Rs 1,500 to Rs 5,000 across the rest of the range. The reason for this rise is being attributed to fluctuation in foreign currency and strategic objectives of the company.