After creating a wave by pricing Ertiga, its latest LUV (Life Utility Vehicle) competitively, Maruti has been expecting a lot from this MPV. General crowd has accepted the pricing to be competitive and realistic, markets have cheered for this as well. Expectations of improved sales pushed up Maruti’s shares by 2.9 percent after price announcement.
Ertiga has been priced from 5.89 lakh to 8.45 lakh ex-showroom in Delhi. It would come with two engine options – petrol 1.4 L and 1.3L DDIS diesel engine. Ertiga has been claimed to return an FE of 16.02kmpl for the petrol variant and 20.77 kmpl for the diesel variant. Maruti expects 80% of sales to come from the diesel variant.
In a bid to expand foothold in the Indonesian market, Maruti would ship Ertiga to increase its current market share of minimal 3%. Exports to Indonesia would begin by end of May. Ertiga would be imported in Completely-Knocked-Down (CKD) units and would assemble the car there.
Source : Business Standard